A/B Testing

A randomized experiment with two variants, A and B. Used to test features and interfaces on websites and applications.

  1. app

    Apptimize

    Learn how forward-thinking product teams fuel data-driven growth through Apptimize's Mobile A/B Testing and Release Management platform.

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  2. app

    Taplytics

    Taplytics is a customer experience company. We work with brands around the world to bring magical digital experiences to life.

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  3. app

    Appsee

    Appsee is a mobile app analytics platform that offers you powerful, qualitative analytics tools that enable you to track and optimize the UX in your app.

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  4. app

    Leanplum

    We help mobile teams orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single mobile marketing platform.

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  5. app

    Optimizely

    Be brave, experiment everywhere, and transform your customer experience with Optimizely.

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  6. reference

    A/B Testing - You’re doing it wrong

    How to effectively A/B test in a way that drives long-lasting results

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  7. reference

    A/B Tasty Complete Guide to A/B Testing

    All the resources you need to get started with A/B testing

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  8. reference

    The Complete Guide to A/B Testing

    Learn how to run smarter A/B tests.

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  9. reference

    A/B Testing Mastery - From Beginner To Pro in a Blog Post

    A/B testing is a powerful technique for increasing conversions and revenue online. Learn how the pros do it with this post

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  10. wiki

    Wikipedia - A/B Testing

    A/B Testing is a randomized experiment with two variants, A and B.

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